Japan House was established in Sao Paulo, London and Los Angeles as a cultural hub to promote Japanese attractiveness towards the world. We [Gaiko editorial team] have asked Hara Kenya, the Chief Creative Director of Japan House, its significance and strategy. — On August 24, 2018, Japan Houses in Los Angeles celebrated its grand opening. Following Japan House in Sao Paolo (April 2017) and London (June 2018). Hara Kenya: Although we had partial openings in December 2017, now all are fully opened and we had an exciting opening ceremony too. But rather than focusing on initial success, we should see how many people visit over the course of a year, and how interested in Japan those visitors become. It is vital for us to continue with sustainable and compelling communication, making use of the special characteristics of all three sites, not just Los Angeles. Concept is “introducing ... ... [Read more]