
Key Points The elimination of either FCV or EV by market competition is unavoidable Competition will intensify as obstacles to market participation are lowered by the widespread popularization of EV Current revenues cannot be maintained with a changeover to EV Both the British and French governments have announced policies to ban the sale of conventional combustion engine-powered vehicles by the year 2040. This, together with the toughening of environmental regulations by other countries such as China and the United States, indicates that the global movement shifting away from engine-powered cars is accelerating. Amidst all of this, the greatest issue for Japan is that the road that lies ahead, after this shift away from engine-powered cars remains unclear. Does it lead to electric vehicles (EV), or to fuel cell vehicles (FCV)? The major reason for this uncertainty is that manufacturers have divided into two camps. ... ... [Read more]